Showing posts with label norms. Show all posts
Showing posts with label norms. Show all posts

Wednesday, September 12, 2007

SKEWING THE NORM

by Gina Sestak

One of the many short-term jobs I held as an undergraduate involved end-of-term surveys. I think we were paid $15 per class to show up on the final day and pass around a list of questions through which students could rate the professor. I would collect the surveys when the class ended and turn them in.

I remember one bleak December day, in my third or fourth year. I'd been up most of the night working on a research paper. I rolled out of bed after two or three hours exhausted slumber in my hovel -- ahem, I mean, my lovely off-campus sleeping room, took a quick shower to wash away some of the grogginess, dressed in the same torn jeans and T-shirt I'd dropped on the floor the night before, grabbed my old coat, and ran the quarter mile or so to the Cathedral of Learning. [For anyone unfamiliar with the University of Pittsburgh, this is a tall beautiful Gothic building in which classes were held.] The 8 a.m. class was full of first-year students. They were all neatly dressed, clothes clean and pressed, hair combed, and faces washed. Alert. I passed out the surveys and leaned against the wall, too tired to stand. While the students filled them out, I amused myself by cracking the little sleeves of ice that had formed around my damp hair in the sub-zero temperatures outside, and I realized then that I would never be "normal" in the sense that these kids were normal. That's when I knew I had to skew the norm to make it more like me.

"How can you do that?" you may ask.

"By taking surveys," I reply.

And ever since, I've been filling out a lot of questionaires. I'm flattered that marketers want to know what kind of toothpaste I prefer, or whether I'd like to see dead loved ones' faces etched into their tombstones. I've participated in focus groups and even, when I was still married, spent three months filling out daily forms on sexual behavior. My ex- and I were one of only TEN heterosexual couples in the study. [Isn't that a scary thought?]

That's not to say I enjoy taking any survey. I hate the ones that try to make you chose a particular answer, like:

I firmly believe that (choose one):

a. George W. Bush is the greatest president ever, OR
b. We are all pawns of Satan, destined for everlasting torment in Hell.

I also detest wishy-washy choices that include the word "expectations" because that word is so subjective. Whenever I'm asked whether a particular event met my expectations, I'm tempted to write, "No. I expected it to be the stupidest, most boring half-hour of my life, but it was even worse. It EXCEEDED EXPECTATIONS!"

Do you fill out surveys? If so, do you think:
a. questionaires are really boring OR
b. this is the way that we can really change the world!!!

Let me know.